Today, we’re officially launching our new logo! We’re pretty stoked about it, so we thought we’d shout it from the rooftops… or through the internet, or whatever. We initially thought our original, old logo was cool, playful and smart. Remember this guy?
As it turns out, not everyone got our intended message of “smart puppy” from looking at this character. Instead, all they saw was a cute bow-tied canine with a pen in his mouth and glasses on, and they started to wonder if doggie spectacles were “a thing” now. Amazon searches for “doggie glasses” probably shot through the roof. Sorry, newly-bespectacled doggos of the world whose owners couldn’t resist. Our bad.
Yeah, we missed the mark on that first logo. And as you know, in business branding, that’s not something a business can afford to do. We had to do better. Therefore, although we loved Mr. Scribbles (yes, the dog even had a name), he had to go. So long, faithful pup. You were cute but just too darn confusing (like most other relationships we’ve had to say goodbye to in life).
The good news is, times change, and people learn and grow. We’re no exception. We’ve learned our lesson. Today, we’re rolling out a new logo that’s clear, concise, and explicable. It’s also simpler, scalable, more refined and distinctive. Our brand team has worked diligently to create a new visual identity that represents exactly who we are and what we do.
Now, introducing the new geniuscribes logo!
You’ll notice the shape of the logo is a “g” and that there’s a person with a pen writing embedded in it. The “g” represents our name, “geniuscribes” (we didn’t want to take for granted you knew this). The person in the middle with a pen is the nerd-genius who makes all the magic happen. This new logo’s way better than the dog, don’t you think?
But wait… there’s more! During this phase of branding self-reflection, we realized that we had three distinctive segments of clientele: intelligent authors (in general), Christian authors, and doctoral students writing dissertations.
Each of these client segments is highly unique, and it takes a very specific type of intelligence to serve their writing, editing and coaching needs. That said, we felt that we could serve each segment better by giving each its own targeted identity.
Introducing our gospelscribes and gradscribes divisions!
Now, each of these divisions represents what we are proud to call the “geniuscribes family”!
Now, when people see us out in the world (‘cause we’ve set our sights on global domination of the writing services industry) it’s our hope that they’ll be able to recognize us quickly and easily. Yeah, we know. We’re pretty impressed with this new move, too.
We know you’re busy people, so thanks for allowing us to get this out and not deleting our email. That’s one of the things that we love about you guys: you not only write stuff; you read stuff.
We just wanted to take a moment or two to officially let you know about the change so that when you see our new logos on emails, invoices or our social media, you’ll know it’s still us and not a scammer trying to jack our identity.
We appreciate your patience as we continue to evolve in our refinement of who we are, what we do, and how we can serve you better. Thanks for being a client who rocks the way you do!
The geniuscribes Team
P.S. If you run into someone who needs to get a book or dissertation done, tell ‘em you know a guy and then send them to our website!